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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Computer game marketing from the view of youtuber
 Gause, Matěj ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The goal of the dissertation Marketing of PC game from the view of Youtuber is to characterize the latest practices in influencing masses of players of War Thunder PC game through video service Youtube and social network Facebook. This is a real project during which author created a large community of fans around the game counting more than 10 000 people on Youtube and almost 4 500 people on Facebook. Author applied the latest trends and the most innovative practices in connection with a traditional promotion of gaming content. This work shows that both channels can have a positive impact on the gaming company revenue from microtransactions based on freemium business model. Author also describes detailed and comprehensive view on one of the biggest gaming phenomenon in history.
Detailed record
Game development with implementation of free to play payment model on Android platform
 Danilov, Anton ; Pavlíčková, Jarmila (advisor) ; Švimberský, Jan (referee)
The objective of this thesis is to give an overview of possibilities of monetizing an application on Android platform and to evaluate its advantages and disadvantages. Next objective is to describe aspects of developing applications on this platform. The main goal of this thesis is to develop a mobile application, which will demonstrate the possibility of in-app payments. The thesis is divided into several chapters. The first one describes which technologies were used. Next chapter is about particular possibilities of monetization, which take into consideration not only the mobile market. This thesis then describes different aspects of developing an application on Android platform. The practical part deals with the development of a mobile game application with in-app payments and its distribution through Google Play -- an internet marketplace. The main benefit of this thesis is an explanation of procedures of making game application on Android platform with implementation of free to play payment system.
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